Rare Books
Thorns and orange blossoms
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Orange blossoms and orange picking
Visual Materials
A group of men with oranges and crates in an orange grove. There are ladders against two trees and a wagon in the background with two horses and a driver.
photCL Pierce 06778
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Orange Blossom Brand
Visual Materials
Image of two oranges on a branch and two lemons on a branch partially framing a view of citrus groves with mountains behind; interconnected A G trademark initials at lower center.
ephJLC_CIT_000479
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Oranges blossom brand
Visual Materials
Image of a vast area of citrus groves, mountains, and occasional houses; two oranges with blossoms on top right corner of image; two lemons with blossoms on bottom left corner of image; monogram "A.G." logo to the right of the lemons.
ephCL B_39
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[Stock label: oranges on branch with blossoms]
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
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