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The condor
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Condor Brand
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL Ca_21
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Condor Brand
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL Ca_22
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Condor Peak
Visual Materials
This collection contains photographs, negatives, and some ephemera chiefly collected by California conservationist and editor William H. Thrall (1873-1963) for use in Trails magazine. Thrall served as managing editor of the publication from 1934 to 1939, which was produced to encourage the use of mountain trails and outdoor recreation in Los Angeles County. The collection includes approximately 1200 prints (Boxes 1-4); 68 glass negatives (Boxes 7-8); approximately 2300 film negatives; 150 slides; and miscellaneous documents and ephemera, and a folding pocket camera. The photographs primarily date from the 1930s, but also include copy prints (and some originals) of late 19th and early 20th photographs. The images depict mountain and forested landscapes and outdoor recreational activities including hiking, skiing, and camping, chiefly in the San Gabriel Mountains and surrounding mountains of Southern California. Many of the photographs include individuals involved in recreational activities as well images of historical mountain pioneers. The photographs chiefly consist of 4.5 x 2.75 inch snapshots and 8 x 10 and 6 x 10 inch prints, by photographers including Dan P. Alexander, Carl H. Bauer, Harlow Dormer, C. C. Vernon, and Thrall. There is also a group of glass plate negatives and film negatives, including a group of unprinted film negatives that appear to be personal photographs with views of nature, groups of people, family scenes, buildings, boating, and trips, in the 1930s-1950s (Box 15). The film negatives have handwritten numbers presumably assigned by Thrall. Many of the prints appear in Trails magazine, which was published quarterly by the Mountain League of Southern California from Winter 1934 to Spring 1939 (Volume 6, No. 1). In Autumn 1941, the Southern California Outdoor Federation began publishing a new edition of Trails Magazine (without Thrall as editor), but only two issues were published (Volume 2, Nos. 1-2).
photCL 481