Rare Books
The metropolitans
Image not available
You might also be interested in
Image not available
Metropolitan Brand
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL M_34
Image not available
Metropolitan Brand
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL M_35
Image not available
Metropolitan Series
Visual Materials
A collection of approximately 1,500 photographs and various ephemera and publications of California missions, collected by Southern California educator Connie Rothstein, with an emphasis on the San Gabriel Mission, the history of the city of San Gabriel, and the production of "The Mission Play" by John Steven McGroarty. The collection also includes late-19th and early-20th century photographs of Los Angeles and Southern California, and postcards and ephemera related to the Southern California region. Notable in the collection are 391 stereographs of missions and Los Angeles, including some by photographers William Godfrey and H. T. Payne, A. C. Varela, and Carleton Watkins. All of the California Missions are represented in the collection, plus the "sub-missions" or Asistencias of California. The mission photographs include many unusual views and details, and are a mixture of snapshots made by tourists and commercial photographs. There are many views in and around Southern California, most dating from 1880s-1920s, by various photographers. Specific topics emphasized in and around Los Angeles are: Olvera Street, Chinatown, La Fiesta de Los Angeles celebration; and the Mount Lowe Railway. There are many cabinet cards and stereographs, and six large panoramic photographs of the Los Angeles area. The ephemera include hundreds of postcards and photographic postcards, scrapbooks, and many small publications on the history of the missions and California, as well as ephemera related to "The Mission Play." Other topics in the collection are: photographs and ephemera of Monterey, California; Oregon and the Columbia River Highway; and a group of photographs of cowboys and Western culture (mid-20th century).
photCL 496