Rare Books
Serenade
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Serenade Brand
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL S_65
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e. Drigo Serenade
Manuscripts
Subjects of the entire collection include: Ruth St. Denis, Ted Shawn, American dance and dancers, dance instruction and notes, exercises and warm-up routines, various dance types (international as well as American), famous dancers from around the globe, Denishawn dancers, the Ruth St. Denis Center, the Ruth St. Denis Foundation, the Ruth St. Denis Theatre Intime, Jacob's Pillow dance festival, American Dance Film Association, Society of Spiritual Arts Church, the various teachers and pupils at St. Denis' dance studio and school, the Orient trip the Denishawn dancers took in 1926, as well as dance productions and events St. Denis put on throughout her career. There is also much material about St. Denis' effort to have her studio and school become a non-profit entity and her desire to create an artist colony in Hemet, California. More specifically, several dancers show up in the notebooks and photographs, including: Harold Kreutzberg, Peter di Falco, La Meri, Karoun Tootikian, Miriam Schiller, Jean Léon, Gladys Bowen, Antonio Gades, Devi Dja, Doris Humphrey, Mary Wigman, and Martha Graham.
mssStDenis
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Buckley's Serenaders (585 Broadway)
Visual Materials
Printer: Herald Print
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