Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Rare Books
Our sea-coast defences
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Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Rare Books
320288
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Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL S_35
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Visual Materials
The Eugene Swarzwald Pictorial California and the Pacific Collection consists of 9,674 black and white photographs, negatives, a photograph album, magazine mock-ups, letters, and ephemera, dated 1909-ca. 1968. Eugene Swarzwald and the Swarzwald family collected the material for use in the magazine "Pictorial California and the Pacific." Images depict California and the West with some coverage of the rest of the United States and international destinations. The collection contains photographs depicting general city views of communities in California, scenic views of wilderness areas, images of parks, schools and universities, museums, and points of historic interest (including California mining towns and missions). The collection is strong in subjects related to leisure and social and recreational activities. Many of the photographs are by the Keystone Photo Service. Other photographers include Chuck Abbott, Adelbert Bartlett, Lionel T. Berryhill, Lil and Al Bloom, Hal Boucher, Campbell-Ricco-Mazzuchi Photography, Caroll Photo Service, Garth Chandler, Walter J. Collinge, Fairchild Aerial Surveys, George O. Fales, Frasher's, J. P. Graham, Dean Hesketh Company, Charles M. Hiller, Pat and G. E. Kirkpatrick, Don Knight, Albert J. Kopec, Ward Linton, Lothers and Young, Hubert A. Lowman, David M. Mills, Don Milton, Gabriel Moulin Studios, Karl Obert, Earle O'Day, Pacific Air Industries Aerial Photography, Dave Packwood, Padilla Studios, Maynard L. Parker, Jack W. Patterson, Julius Shulman, Spence Air Photos, H. W. Steward, Thiem, Harry Vroman, Whithurse Aerial Photos, and Steven H. Willard.
photCL 310