Rare Books
The California story. Hollywood Bowl, September 8-12, inc., 1950
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This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.
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George Gershwin memorial concert, Hollywood Bowl, 2301 North Highland, Los Angeles. September 8, 1937
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A view from the back of the Hollywood Bowl, located at 2301 North Highland in Los Angeles, facing the stage, of the George Gershwin memorial concert, which took place two months after the composer's death. The stage is filled by a full orchestra and multiple pianos. The parking lots in the background are filled with parked automobiles.
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