Rare Books
Vereton Villa
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View to the villa
Visual Materials
This collection contains the professional papers of American landscape architect Florence Yoch (1890-1972) relating to her work designing landscapes and gardens primarily in Southern California, but also in Northern California, Mexico, and other locales, chiefly with her partner Lucile Council (1898-1964) and their firm Yoch and Council. The collection includes approximately 2700 photographs; approximately 250 drawings and renderings, including 163 rolled drawings; approximately 600 postcards; office records; travel journals; research materials; writings; and artifacts. The materials date from 1869 to 2013, with the bulk of the collection relating to Yoch's work from 1918 until shortly before her death and representing 100 of her over 250 projects. The collection also includes research and administrative files of James J. Yoch, Florence Yoch's cousin, comprising photographs, approximately 2500 slides, notes, articles, bibliographies, correspondence, and publicity materials for his book, Landscaping the American Dream: The Gardens and Film Sets of Florence Yoch, 1890-1972 (Harry N. Abrams, Inc./Sagapress, Inc., New York, 1989) and for the exhibition he curated with Eric T. Haskell of Scripps College, "Personal Edens: The Gardens and Film Sets of Florence Yoch," which opened at the Huntington Library in 1992 before traveling to other locations.
archYoch
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Arden Villa
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL A_50