President’s Message: What’s in a Brand?

Today we mark a milestone—the first comprehensive branding initiative in our 100-plus-year history. It’s an exciting evolution in how we present The Huntington to the world, and it’s a reflection of you, our visionary community, who make this institution what it is and what it will be.

Starting today, we are called, simply, “The Huntington.” It’s more than a name—it’s a unified identity. This bold move brings together our Library, Art Museum, and Botanical Gardens, showcasing the depth of each collection and the powerful connections and cross-fertilization among them. It says that the whole is more than the sum of its excellent parts!

Alongside our name, we are unveiling a new visual identity: a wordmark, a monogram, a fresh palette, thoughtful typography, and messaging that reflects who we are—and where we’re going. The brand is confident and timeless, honoring our legacy while embracing the future.

Our new monogram—an “H” with a jewel-like center and two flanking pillars—says it all. One pillar points to the past, the other to the future. And at the center is the gem: us. The people. The collections. The purpose.

This brand tells the world what we already know: There is no place like The Huntington. 

Where else can you experience treasures of history, literature, and art; walk through biodiverse and breathtaking gardens; and engage with bold contemporary works like Mineo Mizuno’s Homage to Nature or the archive of science fiction writer Octavia E. Butler? 

But we are not just a place that curates; we are a place that creates. We are not only stewards of the past; we are architects of the future. We are a space for generating new knowledge, inspiring creativity, and experiencing a sense of wonder. 

And so, my invitation to you is this: Rediscover The Huntington—not only as a place where tradition and transformation coexist but also as a living idea. 

Of course, launching a brand is about more than a fresh look—though ours is truly stunning. It’s about embodying the values that define us and sharing them with the world. 

Our website now reflects the new brand, and over the coming weeks, we’ll be introducing new digital products that bring our collections to global audiences—our community of the curious.

Years in the making, our brand has been built from within, grounded in our mission, and energized by our shared vision. To learn more about it, visit huntington.org/brand.