Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Frequently Asked Questions about Our Brand
A brand is more than a logo and a font; it’s how an organization expresses its identity, values, and purpose. In today’s visually saturated world—where marketing messages flood our emails, social media, websites, and public spaces—a strong and cohesive brand identity is essential to stand out and make a lasting impact. The Huntington’s new brand brings together our diverse programs and collections under a single, unified identity while positioning the institution for a vibrant future.
About the Brand
Why was the brand updated?
The new brand helps The Huntington achieve several objectives:
Connecting our collections: First, the name was simplified from “The Huntington Library, Art Museum, and Botanical Gardens” to just “The Huntington.” The shorter name better represents the powerful cross-fertilization among the three core collections and conveys that the whole is more than the sum of its excellent parts.
The monogram also reflects this unity. The previous monogram focused heavily on botanical, but the new “H”—with a jewel-like center flanked by two pillars—captures the essence of the institution.
Increased accessibility and digital agility: The previous ornate “H” was beautiful but didn’t scale well. Imagine trying to decipher that intricate design on a smartphone screen—it simply didn’t work. The new monogram is clean, modern, and legible across all formats.
What do the new logo and “H” monogram represent?
WORDMARK: The new logo, or wordmark, is the text-only representation of the brand. Its typography conveys both our heritage and forward-thinking mission.
MONOGRAM: The monogram is a graphic representation featuring the iconic “H.” The new monogram features the shape of a “gem” at the center, a nod to the frequent characterization of the institution as a Southern California treasure. The gem shape is flanked by two stylized pillars, one pointing left toward the past and one pointing right toward the future. The pillars symbolize the expansive nature of the institution’s collections, as they grow and continue to be studied and interpreted over time.
Together, the wordmark and the monogram reflect The Huntington’s dual commitment to honoring our history while embracing innovation.
Why were these colors chosen?
The green shades symbolize The Huntington’s heritage and continuous growth, serving as the brand’s signature colors. Complementary colors reflect the institution’s richness and variety.
The Huntington.
The Huntington Experience
How does the new brand impact The Huntington’s exhibitions, programs, and mission?
The Huntington’s exhibitions, programs, and mission remain unchanged. However, the updated brand offers a more cohesive and engaging way to share our legacy and future goals.
Where and when will I see the new brand?
You will start seeing the new look on signs, uniforms, merchandise, marketing materials, and more starting April 8.
Where can I buy merchandise with the new branding?
Merchandise with the new branding will be available in the Huntington Store and online.
If you have more questions about the new brand, email brand@huntington.org.
